Design-Your-Own-Candy Box Lifts Black Friday Revenue
A Sugary Sweet Commerce Journey
Sugarfina
Magento to Magento 2
Customer Experience Strategy
Custom Development
Magento Commerce
Avalara
RECOGNITION
BACKGROUND
Offering more than 150 gourmet sweets from the best artisanal candy-makers, Sugarfina sells beautifully packaged candies that can't be found anywhere else in the United States. Sugarfina delivers a custom, luxury experience from their storefront to their packaging.
Together, Corra &
Sugarfina
achieved:
Challenge
A FAST, AND VISUALLY PLEASING REFRESH
Sugarfina experienced high growth in just two years, and their site needed drastic upgrades in order to decrease load time and match their brand. The commitment to their customers and their visual identity led them to partner with Corra.
Introducing Sugarfina’s new “Design Your Own Candy Bento Box®.”
Solution
A NEW DESIGN AND INCREASED PAGE-LOAD TIME AS PLEASING AS CANDY
In addition to enhancing the personality of the brand through attractive design touches, the site offers fast load times, improved mobile navigation, and engaging variations of gift wraps and customizable gift notes.
The Design Your Own Candy Bento Box® experience stands out among many innovative features Corra developed, allowing customers to fill a virtual Sugarfina box with whatever candy their heart desires.
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Introducing Sugarfina’s new “Design Your Own Candy Bento Box®.”
Solution
Results
Corra successfully launched Sugarfina’s new site just in time for the Halloween candy rush. The following Black Friday period, their team was thrilled to see the hard work and investment pay off: Black Friday sales increased 15% YoY.
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