A Website as Diverse as the Fish in the Sea

We’re Going to Need a Faster Website

Creating Salt Life’s website began with Corra’s in-house expertise. Above all else, Salt Life needed their massive amount of webpage content to be easily and quickly navigable. The only way to have a website move as fast as the Salt Life site does is to build a headless site with a PWA.

This modern intervention both allows Salt Life to have creative control of the site and also creates a site that is technologically up to date. The site has practically zero load times no matter which part of the site is being navigated to or from: fishing charters, blue-fin tuna information, or live weather information for the Florida Keys—it doesn’t matter. Every part of the site loads in the blink of an eye.

Salt Life received a state of the art website, and they also signed up for Corra’s TotalCare program which provides them 24/7 service for any technological or infrastructure issues, as well as ongoing strategic guidance. Corra shepherds our clients to the future while making sure their site is always functioning at peak performance. If there’s ever even a slight issue our Total Care program is there to troubleshoot it for you.

Who Needs Sonar? Redesign the XML Sitemap Instead

Corra also drastically improved the site’s XML sitemap to make content more easily discoverable. The treasure trove of content and product on Salt Life’s website isn’t valuable if it can’t be accessed. Corra made sure that the content iseasy to find, and that it loads immediately once it is found.

Corra’s new build of the site also increased organic traffic. One of the benefits of using a PWA is this increase in traffic—because a PWA eliminates the need for any kind of app or content intermediary—all the content is on the site, creating an increase in organic traffic. Users who want to purchase Salt Life products or engage with the brand have only one place to go—the Salt Life website.

It’s important for a website's usefulness to match the function of its brand. For instance, Salt Life is a company focused around the water—water sports, boating, fishing—and these are activities that often take customers away from internet access.

With a PWA, a customer can have the website loaded on their phone while out of internet service and have the website still be totally searchable as long as it was loaded while the customer was in service. This way, a Salt Life customer can be out on their boat, realize they don’t have something they might need, and then look it up on the Salt Life website. Then when they get back to internet service, they make the purchase.

Be Part of Your Community with Custom T-Shirts

Salt Life’s website is an ecommerce storefront, but it is also a water-lifestyle community hub. From fishing and snorkeling booking resources, to information about local fish and water flora, Salt Life wants to educate you as much as they want to outfit you. In an intersection between commerce and community building, Corra has built Salt Life a custom T-shirt configurator so customers can proudly showcase whatever community they’re a part of.

The configurator allows a design to be put on the front and/or back of the shirt, comes in six different colors, and allows up to 30 characters of text to be placed on the front or back. Salt Life offers so many resources to their customers because they understand loving the water isn’t merely a hobby, it’s a lifestyle. The custom T-shirt configurator is one more way Salt Life offers their customers a chance to showcase the communities they are a part of. 

This type of functionality and utility is not only at the heart of Salt Life’s brand, it is at the heart of Corra’s service to our clients: we make websites that do what brands need them to do. Every brand needs a different website, and Corra is up to each and every one of those challenges.